The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World
- ISBN13: 9780240812007
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).
The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating Billion, relating theory and practice in the context of the maturation of
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